Before Selecting a Product
Ten questions that make a technology discussion more productive.
Providing this information helps Atlas route an enquiry to the most relevant
technology category and regional contact.
01
Which country and market?
Registration, available products, labels and commercial formats can vary between
countries.
02
Which crop?
Include crop species and, where relevant, production type, rotation or variety.
03
What is the agronomic objective?
Define the problem to solve rather than beginning with a technology name.
04
Which fertiliser source?
Specify the nutrient source, grade, formulation and application rate where known.
05
How is it applied?
Broadcast, incorporated, banded, in-furrow, fertigation, foliar and seed treatment
require different technical approaches.
06
When is it applied?
Pre-plant, at planting, side-dress, vegetative, reproductive and post-harvest
timings serve different objectives.
07
What are the soil conditions?
Soil pH, texture, organic matter, nutrient status, salinity and carbonate
conditions can all be relevant.
08
What is the water regime?
Rainfed, supplemental irrigation, drip, pivot and other systems create different
nutrient and application environments.
09
What equipment is available?
Manufacturing, coating, blending, seed-treatment and field-application equipment
can determine practical product options.
10
Who is the commercial user?
Fertiliser manufacturer, blender, distributor, seed company, adviser and grower
applications may require different formulations, packaging and technical support.